Which perspective does sentiment analysis focus on for a business?

Sentiment analysis primarily focuses on customer feelings, making it crucial for understanding how consumers perceive a brand, product, or service. This analytical approach involves examining a variety of data sources, including social media, customer reviews, and feedback, to extract insights about customer emotions and opinions. By understanding these feelings, businesses can tailor their marketing strategies, improve customer service, and enhance product offerings to align better with customer expectations.

While aspects like market competition, sales figures, and supply chain efficiency are essential for overall business strategy, they do not address the emotional responses and subjective evaluations that sentiment analysis specifically targets. The insights gained from examining customer feelings enable businesses to build stronger connections with their audience, foster brand loyalty, and drive customer satisfaction. Thus, the correct answer highlights the key focus area of sentiment analysis within a business context.