Which of the following is NOT a key component of the Analytics Platform?

The correct choice, which identifies what is not a key component of the Analytics Platform, is social media statistics. In the context of an Analytics Platform, the primary focus is on capturing, analyzing, and visualizing data that is structured to support decision-making and reporting processes.

Data connectors, data models, and dashboards are essential components. Data connectors facilitate the integration of various data sources, allowing the platform to pull in relevant data for analysis. Data models are instrumental in organizing, structuring, and including business logic into the datasets, enabling meaningful analysis and insights. Dashboards serve as a visualization tool, allowing users to interact with the data through different formats such as graphs and charts, making it easier to interpret the analysis results.

Conversely, while social media statistics can be relevant for certain business metrics or reports, they are not inherent to the core functions of an Analytics Platform. The platform's primary components focus more on database management, data accessibility, and reporting mechanisms rather than on social media data, which would typically require specialized tools for analysis outside of the standard business intelligence frameworks. Therefore, social media statistics do not align with the central functions of an Analytics Platform, making it the correct response for this question.