What is the function of KPIs within Performance Analytics?

Key Performance Indicators (KPIs) serve as essential metrics within Performance Analytics, specifically designed to evaluate and measure the performance of various business objectives and processes. By establishing clear indicators, organizations can effectively assess their success in achieving strategic goals. KPIs provide insights that help stakeholders understand how well they are performing against predefined targets.

The ability to quantify performance through KPIs allows organizations to identify trends, monitor progress, and make informed decisions to drive improvement. This functionality is vital for fostering a data-driven culture where continuous monitoring and optimization of performance is emphasized. Thus, the role of KPIs in Performance Analytics directly relates to their purpose of measuring and evaluating performance in various domains, making option B the correct choice.